Built to last: The one thing visionary companies never change (Collins & Porras)

How do some companies thrive for over a century, consistently outperforming the market while others fade away? It's not about having a single charismatic leader or a brilliant product idea. It's about building a company that is itself the ultimate creation.
In today's 5-minute briefing on Jim Collins and Jerry Porras's groundbreaking research in "Built to Last," we explore the most important finding about visionary companies. Discover why they focus on preserving a core ideology while simultaneously stimulating progress.


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