#312 - Alexia Erlichman: Cutting Through the Noise in Today’s Music Industry
- Author
- Modern Musician
- Published
- Wed 27 Aug 2025
- Episode Link
- https://www.modern-musician.com/
Alexia Erlichman is the co-founder of MusicGorilla.com, a leading commercial marketplace that connects independent musicians with labels, publishers, and licensing opportunities across TV, film, advertising, and gaming. With a career spanning over a decade in the entertainment industry—including roles at Miramax Films, Tribeca Productions, and Creative Film Management—Alexia blends deep industry expertise with a passion for empowering independent artists. An NYU graduate and advocate for the indie movement, she continues to create opportunities for musicians worldwide, running MusicGorilla alongside her husband Lawrence from the Northeast.
In this episode, Alexia shares how independent musicians can cut through the noise, land sync opportunities, and thrive in today’s evolving music industry.
Key Takeaways:
- How to position your music for sync licensing opportunities in TV, film, and advertising.
- Why building an engaging live performance can accelerate your fan growth and career.
- How artists can leverage feedback, technology, and platforms like MusicGorilla to gain exposure.
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→ Discover more opportunities for your music at MusicGorilla.com.
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