#311 - Troy Ericson: Turning Your Fan List Into a Revenue-Generating Asset
- Author
- Modern Musician
- Published
- Mon 25 Aug 2025
- Episode Link
- https://www.modern-musician.com/
Troy Ericson is the owner of EmailMarketing.com and EmailDeliverability.com. Since 2020, Troy and his team have generated over $200M for clients through email copywriting, strategy, deliverability, and list management. His impressive client list includes Publishing.com, V-Shred, SmartMarketer, David Meltzer, Sam Ovens, and dozens more top brands. Ranked the #20 Copywriter in the world by Peter Tzemis, Troy is widely recognized as one of the top email marketers today. Outside of work, he’s a musician and former college baseball player living in Colorado with his wife Julia.
In this episode, Troy shares how musicians and entrepreneurs can transform their careers by mastering the fundamentals of email marketing and deliverability.
Key Takeaways:
- Why every musician needs email to build lasting fan relationships and drive sales.
- How to fix deliverability issues that keep your messages from reaching inboxes.
- The sales mindset shift artists must embrace to sell more music and merchandise authentically. Discover more about Troy’s work at EmailMarketing.com.
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→ Discover more about Troy’s work at EmailMarketing.com.
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