#304 - Rick Farman: How Superfly Built Bonnaroo and Transformed Music Festivals
- Author
- Modern Musician
- Published
- Tue 29 Jul 2025
- Episode Link
- https://www.modern-musician.com/
Rick Farman is the co-founder of Superfly, the visionary company behind some of the most iconic music and cultural festivals of the 21st century, including Bonnaroo and Outside Lands. A Tulane University graduate, Rick launched his career in New Orleans' legendary music scene before co-founding Superfly in 1996. Since then, he has pioneered immersive, community-centered experiences that fuse music, art, and culture. With nearly three decades of expertise, Rick has also led groundbreaking brand partnerships and experiential marketing campaigns, making Superfly a trailblazer in live entertainment and audience engagement.
In this episode, Rick Farman shares how Superfly revolutionized the festival experience by blending technology, community, and creativity to deepen audience engagement and empower indie artists.
Key Takeaways:
- Discover how Superfly helped launch Bonnaroo with a vision for national impact and immersive fan experiences.
- Learn how indie artists can build meaningful communities through collaboration and experiential design.
- Explore how AI and technology are reshaping audience engagement and the future of live events.
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→ To learn more about Rick Farman and Superfly’s work, visit https://superf.ly/.
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