#294 - Jazmine Valencia: Content, Culture, and Control—A Roadmap for Indie Artists
- Author
- Modern Musician
- Published
- Thu 19 Jun 2025
- Episode Link
- https://www.modern-musician.com/
Jazmine Valencia is the founder of JV Agency, an artist-first marketing powerhouse behind the success of major artists like The Killers, Fall Out Boy, Avicii, American Authors, Max Frost, and Shawn Mendes. Known for blending cultural storytelling with strategic innovation, Jazmine helps artists bridge the gap between creativity and connection. Her motivational leadership style and forward-thinking use of technology drive real impact across the global music scene. With a mission to unify creators and audiences, Jazmine is redefining what it means to market music in the digital age.
In this episode, Jazmine Valencia shares how today’s artists can leverage content, community, and cutting-edge tech to grow their brand and monetize authentically.
Key Takeaways:
- How documenting your daily creative process can make content creation easier and more impactful.
- Ways to monetize as an indie artist—through exclusivity, connection, and control.
- Why embracing AI and new technologies can empower artists rather than replace them.
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→ Explore more about Jazmine and JV Agency at www.jvagency.co.
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