#292 - Andrew Apanov: Mastering Short-Form Content for Artist Discovery
- Author
- Modern Musician
- Published
- Fri 13 Jun 2025
- Episode Link
- https://www.modern-musician.com/
Andrew Apanov is the founder of Dotted Music, host of the Music Growth Talks podcast, and a veteran digital marketing strategist with over 20 years in the music industry. From his days as editor-in-chief at Ultimate Guitar to mentoring artists and managing campaigns for global music brands, Andrew blends deep industry insight with practical growth strategies that empower musicians to thrive in a saturated market.
In this episode, Andrew shares the real mindset and marketing strategies today’s artists need to stand out and build thriving communities around their music.
Key Takeaways:
- How to market your music with a mindset of experimentation and learning
- Why community engagement and short-form content are critical for artist growth
- The importance of collaboration and building the right support team to succeed
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→ Learn more about Andrew at https://dottedmusic.com.
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