#290 - Liam James Ward: From Tastemaker to Trailblazer—Winning Music Marketing Tactics
- Author
- Modern Musician
- Published
- Thu 05 Jun 2025
- Episode Link
- https://www.modern-musician.com/
Liam James Ward is the General Manager of music-focused social media agency, Something Something. With a deep background in audience development, playlist strategy, A&R coordination, and grassroots promotion, Liam has worked on award-winning campaigns with major labels and independent artists alike. His journey from tastemaker DJ to industry leader makes him a unique voice in helping artists build meaningful careers in the streaming era.
In this episode, Liam shares how artists can use social media and audience development to create sustainable, fan-powered careers.
Key Takeaways:
- Why building genuine relationships with fans is more powerful than chasing algorithms
- How to develop a content strategy that balances short-term attention and long-term engagement
- Simple ways to turn casual followers into super fans who support your music financially and emotionally
---
→ Learn more about Liam and his work at: somethingsomething.social
Book an Artist Breakthrough Session with the Modern Musician team:
