1. EachPod

S7E5 | YouTube Strategy for Loan Officers: Build, Grow & Dominate in 2025

Author
Alec Hanson
Published
Tue 15 Jul 2025
Episode Link
https://www.alechanson.com/modern-lending-podcast/

🎯 What You’ll Learn:

       •        Why YouTube matters more than Instagram in 2025

       •        How to show up consistently without burning out

       •        What types of videos every LO should create

       •        The YouTube SEO mindset: search > scroll

       •        Alec’s “4 Quadrants” of a powerful YouTube content plan

 

⏱️ Chapters:

00:00 – Intro: YouTube Is Your Secret Weapon

02:00 – Instagram vs. YouTube: What’s the Difference?

04:30 – Searchable vs. Swipeable Content

07:00 – How YouTube Builds Authority at Scale

09:30 – You Don’t Need Fancy Gear (But You Do Need Consistency)

12:15 – The 4 Video Types Every LO Should Post

16:00 – YouTube Content Plan for Beginners

18:30 – Final Message: Build What Outlasts the Algorithm


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YouTube: @alechanson

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Twitter/X: @alechanson
 

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⚠️ Disclaimer

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.

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