S7E3 | Content Strategy 101: What to Say and How to Say It

🎯 What You’ll Learn:

• The 3 content categories Alec uses every week
• How to speak with confidence—even if you’re not a “content person”
• Why trying to be clever is killing your message
• The importance of being specific, not polished
• How to sound like yourself while still delivering value

⏱️ Timestamps for YouTube + Show Notes

00:00 – Intro: The 2 Things Everyone Gets Stuck On

01:30 – Why Most People Don’t Know What to Say

03:45 – Content Buckets: Personal, Educational, Opinion

06:15 – Speaking to One Person vs. Trying to Impress Everyone

09:00 – How to Sound Natural and Still Deliver Value

12:00 – The Simplicity of “Just Answer the Question”

14:30 – Final Message: Say It Like You Mean It

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⚠️ Disclaimer

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.