S7E15 | Let’s Build Your Content Strategy (Step-by-Step!)

Author: Alec Hanson
Published: Fri 05 Sep 2025
Episode Link: https://www.alechanson.com/modern-lending-podcast/

If you’re stuck in the cycle of posting randomly or not at all, this is your moment to change that.

In this episode of Modern Lending Lab, Alec Hanson leads a tactical, no-fluff breakdown of how to approach content strategy. Whether you’re building a personal brand or leading a team this episode is for you. From identifying your pillars to picking your platforms, Alec gives you a clear and confidence-building roadmap for getting visible, adding value, and staying consistent.

🎯What You’ll Learn:
• Why most content strategies fail (and how to fix yours)
• The core elements of Alec’s content framework
• How to build a repeatable system that supports growth
• Tips for staying aligned to your mission and audience
• A mindset shift for sustainable content creation

⏱️ Chapters:
00:00 – Intro: What Is a Content Strategy, Really?
02:10 – The 3 Things You Must Know First
04:45 – Content Pillars vs. Random Posting
07:15 – Choosing Your Platforms with Purpose
10:30 – Alec’s Weekly Planning Method
13:50 – Automation vs. Intention
16:20 – Building a Strategy You’ll Actually Use
19:00 – Don’t Overthink It—Start Simple
21:30 – Final Push: Show Up With Purpose