S7E11 | Avoiding a Toxic Personal Brand: What You’re Doing Wrong

Author: Alec Hanson
Published: Fri 22 Aug 2025
Episode Link: https://www.alechanson.com/modern-lending-podcast/

⚠️ You might be repelling clients without realizing it.
In this episode of Modern Lending Lab LIVE, Alec Hanson gets real about the dark side of personal branding. Yes, building your brand is powerful—but done wrong, it can push people away instead of attracting them.

If you’re posting just to stir the pot… if your content feels disconnected from who you really are… or if you’re building visibility but not trust—this one’s for you.

This is your blueprint for building a personal brand that earns respect, not reactions.

🎯 What You’ll Learn:
• The warning signs of a toxic personal brand
• Why “loud” doesn’t always mean “trusted”
• How to align your message with your values
• The power of emotional intelligence in branding
• How Alec course-corrects when content doesn’t feel aligned

⏱️ Chapters:

00:00 – Intro: When Personal Brands Go Wrong
01:45 – What Makes a Brand “Toxic”?
04:00 – The Danger of Performing vs. Being
06:30 – How to Spot Disconnected Messaging
08:45 – Rebuilding Trust with Your Audience
12:00 – Authenticity > Controversy
14:30 – Final Message: Keep it Real or Risk it All