1. EachPod

Peter Office-The Cigar Experience Comes To You- Macanudo American Passion Tour

Published
Thu 10 Nov 2005
Episode Link
http://www.mnama.org/podcasts/podcastlist.html#POffice

Peter Office
Successful Mobile Marketing
Find out how a successful retail-based mobile marketing program can be economical, reinforce premium positioning, and effect sales. Cigar maker Macanudo's American Passion Tour, a 45-foot cigar lounge on wheels, has visited top retail accounts during the past five years. The opportunity for smokers to sample new products in an environment modeled after Manhattan's ritzy Club Macanudo has produced smokin' results. Peter has been creating and producing interactive marketing events for more than 20 years.

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