Keynote preview: Malcolm Haines -Cultivating Creativity in a Culture of Conformity

Malcom Haines Malcolm Haines is principal of MHMC, a marketing consultancy that creates marketing plans and materials for technology companies. Previously, Haines served for many years as Chief Imagination Officer at IBM, where he learned a lot about marketing, particularly about how not to do it.

Speech Topic: Cultivating Creativity in a Culture of Conformity.