MN AMA Get In The Game Podcast
Audio from the Minnesota American Marketing Association's November 2009 Conference
- Update frequency
- every day
- Average duration
- 39 minutes
- Episodes
- 33
- Years Active
- 2005 - 2009
Social Media:It's Not What You Say That Matters, It's What You Do
It's Not What You Say That Matters, It's What You Do. Paul Isakson- Brand Strategist and Marketing Innovation Catalyst
00:42:38 |
Wed 02 Dec 2009
Keynote preview: Malcolm Haines -Cultivating Creativity in a Culture of Conformity
Malcom Haines Malcolm Haines is principal of MHMC, a marketing consultancy that creates marketing plans and materials for technology companies. Previously, Haines served for many years as Chief Imagi…
00:14:54 |
Wed 17 Oct 2007
Art Fry-Ideas That Stick: 3M Post-it® Notes and Other Innovations.The famous 3M Inventor and Semi-Retired Engineer is our lunch time keynote speaker on Nov. 9th.
The Post-it® Note is one of the best known of all 3M products. It is used by loyal customers all over the world, many of whom declare that they can't imagine how they ever got along before Post-it® N…
00:18:18 |
Mon 11 Sep 2006
Monica Nassif-Cleaning Chic: Making the Mundane MarvelousFounder and President-The Caldrea Company. Monica is has a 9:15 AM break out session at our Nov. 9th conference.
Who said that household cleaning products had to be tired, toxic and terribly packaged? Why can't they be just as lovely - with hardworking performance - as your favorite shampoo or skin care line? T…
00:06:52 |
Mon 11 Sep 2006
Robyn Waters- How to Make Something Old "Brand" New- Trends and counter-trends. Robyn is our 8AM keynote at our Nov. 9th conference.
For every trend today there is (or soon will be) a countertrend at the opposite end of the spectrum. Are cars getting bigger and more ‘in you face’ or cuter and smaller? Both! Just look at the enormo…
00:10:21 |
Mon 11 Sep 2006
Patrick Hanlon-Primal Branding
It's easy to understand why Coca Cola has become a brand after decades of advertising, but how did Starbucks become a brand in a fraction of that time with virtually no advertising? There are some tr…
00:22:41 |
Wed 04 Jan 2006
Kathy Halbreich-The Walker Art Center Story: Experience Art
Kathy Halbreich-The Walker Art Center Story: Experience Art
00:52:56 |
Thu 10 Nov 2005
Eric Block - Designing a Brand Experience
Eric Block - Designing a Brand Experience
00:42:21 |
Thu 10 Nov 2005
Peter Skarzynski- New Rules of Marketing Innovation-Playing to Win
Peter Skarzynski- New Rules of Marketing Innovation-Playing to Win
00:56:16 |
Thu 10 Nov 2005
Dan Titcomb-Tools to Help You See: An Ethnographic Case Study
Dan Titcomb-Tools to Help You See: An Ethnographic Case Study
00:48:18 |
Thu 10 Nov 2005
Lou Carbone/ Chuck Feltz -Experience as a Value Proposition at Deluxe
Lou Carbone/ Chuck Feltz -Experience as a Value Proposition at Deluxe
00:48:18 |
Thu 10 Nov 2005
Dina Fassino-Why WOW Works-Turning the Tables on Tradition
Dina Fassino-Why WOW Works-Turning the Tables on Tradition
00:51:45 |
Thu 10 Nov 2005
Bernd Schmitt-Managing the Customer Experience to Build Customer Loyalty
Bernd Schmitt-Managing the Customer Experience to Build Customer Loyalty
01:06:47 |
Thu 10 Nov 2005
Peter Office-The Cigar Experience Comes To You- Macanudo American Passion Tour
Peter Office
Successful Mobile Marketing
Find out how a successful retail-based mobile marketing program can be economical, reinforce premium positioning, and effect sales. Cigar maker Macanudo's Ame…
00:55:09 |
Thu 10 Nov 2005
Casey Carlson-Seeing The World: Experiential Design in New Product Development
Casey Carlson-Seeing The World: Experiential Design in New Product Development
00:48:18 |
Thu 10 Nov 2005
Linda Hall Whitman-The Minute Clinic Story:Reinventing Healthcare
Linda Hall Whitman-The Minute Clinic Story:Reinventing Healthcare
00:42:19 |
Thu 10 Nov 2005
Bud Hanson - Now Just What Exactly Did We Get Out Of This Event?
Bud Hanson
Measuring Marketing Effectiveness
Be ready when your boss asks "Now what did we get for that?" Bud Hanson has been on the brand side questioning the spending as well as the agency side jus…
00:57:32 |
Thu 10 Nov 2005
Mark Murray-Creating a Branded Customer Experience -Successfully moving from concept to action
Mark Murray-Creating a Branded Customer Experience -Successfully moving from concept to action
00:51:50 |
Thu 10 Nov 2005
Suzanne Pecore-So You Want the Cookie to Smell Like Mom's Kitchen
Suzanne Pecore-So You Want the Cookie to Smell Like Mom's Kitchen
00:48:18 |
Thu 10 Nov 2005
Chris Hiland-Why Experiences Elicit Different Customer Responses and What To Do About It.
For the past two years, Jack Morton Worldwide's annual Experiential Marketing Survey has revealed consumers' preferences for learning about brands and making purchase decisions. Listen and learn what…
00:48:17 |
Thu 10 Nov 2005
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