Canada's World Cup Legacy: More Than Just a Game

Can the 2026 World Cup ignite a lasting soccer revolution in North America? Canada Soccer's CEO, Kevin Blue, unveils a game-changing four-step plan to capitalize on the World Cup buzz, focusing on national team success, grassroots growth, business development, and legacy building. Discover how fans can score tickets through the CanadaRed program, the challenges of limited ticket allocations, and how Canada plans to avoid a repeat of the last World Cup's kit disaster. Will this be a fleeting moment or the dawn of a new era for Canadian soccer?

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