Datwon Thomas: Part 1

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From Brooklyn to Tokyo and back again, Datwon Thomas’ story is as global as it is deeply rooted in hip-hop. In Part 1, he shares how growing up during the crack era, moving to Japan in the mid-’80s, and facing both culture shock and racism shaped his worldview long before he became an architect of music media.

Datwon walks us through his early hustle—interning at VIBE, boldly cold-calling XXL’s Reginald Dennis, and turning deep knowledge of the culture into paid opportunities that launched his career. Along the way, he reflects on the golden era of hip-hop, the mentors who opened doors, and the relationships that would carry him through XXL, King, and eventually to producing some of the biggest stages in entertainment.

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