Karina Martinez on Elevating Latinas in Sports Through Media & Culture

In this Mission Matters episode, Adam Torres interviews Karina Martinez, Co-Founder & CEO of DRAFTED. Karina shares how her company is redefining sports media by telling authentic stories about Latinas in sports and building community through culture-driven content. She explains why being social-first gives creators new power, how women’s sports are gaining long-overdue investment, and why the upcoming World Cup will be a pivotal moment for Latino fans and brands. Her mission: to shift the narrative and spotlight the Latina sports community.

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