Doug Willmore on Profitable Climate Action with World Tree

In this Mission Matters episode, Adam Torres interviews Doug Willmore, CEO of World Tree. Doug shares how the company has transformed $17M in investor capital into $300M in sustainable lumber assets by planting a unique fast-growing hardwood that regenerates after harvest. Partnering with over 375 small farmers, World Tree creates long-lasting products, sequesters carbon, and provides investors the chance to earn returns while offsetting their environmental footprint.

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