Cracking the Invisible Rules of Business with Ujwal Arkalgud

In this Mission Matters episode, Adam Torres interviews Ujwal Arkalgud, Managing Partner at Investment Ark, about his approach to uncovering the “invisible rules” that shape industries and drive decision-making. Drawing from his background in cultural anthropology and his successful exit from MotiveBase, Ujwal explains how entrepreneurs can identify hidden biases, adapt strategies, and build capital-efficient businesses. He also discusses his upcoming book, Invisible Rules, which offers a blueprint for reducing startup risk and improving product-market fit.

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