Ep. 51: Social Media Marketing Strategies Every College Can Apply

In this episode, Jeremy is joined by Chas Williams, Executive Director of Social Media for Clemson University. Chas talks about building out a content calendar, why student interns are essential - and what their interns help with - the importance of creativity and being able to pivot, quantity vs. quality, storytelling differently based on the platform, and more!

Guests Name: Chas Williams, Executive Director of Social Media, Clemson University 

Guest LinkedIn URL: https://www.linkedin.com/in/chaswilliams1/

Guest Bio: I came to Clemson in 2011 as a student and they haven't made me leave yet. During undergrad, I worked as a student manager with the baseball team, which introduced me to social media. After earning a degree in Financial Management in 2015, I spent a year as a graduate assistant for various sports teams before transitioning to the academic side in 2016. I started as a Digital Media Recruiting Strategist and later split my time between Enrollment Management and University Relations. In 2021, I became Clemson’s Social Media Brand Strategist, and in September 2022, I was promoted to Executive Director of Social Media. I now oversee the social strategy for Clemson University, its president, and its student accounts, while also teaching a course on video campaigns in social media as an adjunct lecturer.

- - - -

Connect With Our Host:
Jeremy Tiers
https://www.linkedin.com/in/jeremytiers/
https://twitter.com/CoachTiers

About The Enrollify Podcast Network:
Mission Admissions is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.