Social media and the IOS update with Caz Wilson

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Social media tip #1 Go All In!

Pick one or two platforms to go all in on them. Make sure you use the breadth of options on them, so instagram for example, posts igtv, stories and reels. You might shy away from reels but they are getting incredible reach you don't have to dance around if you don't want to. Do a behind the scenes, take snapshots of your work and pull them together Caz uses In Shot for editing her reels videos then adds music and up loads in the instagram app. You don't have to be full face on screen but sharing you does help build trust with your viewers.

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Social media tip #2 Be Consistent

When people ask gurus how do I be Consistent they often say Batching and batching is great if it works for you but it's not for everyone. Another way is to theme your days so you have an idea of what you will post on each day that helps with the creativity. So you have business posts then perhaps you love tea or your pets or the place you live. Don't make it all business all of the time let people get to know you. It adds a bit more depth and helps people remember you. It helps you when you are stuck to think around the theme and what you could post.

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Social media tip #3 Don't Be Afraid of Paid Ads

With the IOS update there has been some changes no doubt but many people aren't aware of what those changes actually mean. Basically what the update means is apps like Facebook, Instagram, Twitter and others can no longer track people who are on their apple device once they leave the app. This impacts the ability to retarget these people with ads. However not everyone is viewing everything on their phone all the time. If people use their laptop or PC then that can still all be tracked so you can still use retargeting and it will show those retargeting ads on the phone.

Ads are still fine and can still work but you need to ensure your ad is good, because a rubbish ad will have a rubbish performance regardless of these updates. Don't right Facebook off it's still the biggest social media platform. And they are seemingly making pages more social I'm seeing more pages in my feed than I have for a long time. It seems they are creating more of a parallel with the way instagram business profiles work.

Facebook knows life events quickly people flip their status to engaged and boom those people will get all the wedding based ads so it's great for targeting.

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