Is podcasting the missing key in your content catalogue

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I love podcasting, I think I always fancied being a radio presenter and now I get to host and produce my own show which is pretty cool.

Aside from being something I enjoy it is highly valuable to my business and creates a vast amount of content for me to use. I don't even use it to its full potential yet myself so there is always more you can do with it.

This is why I think it might be what's missing from your content catalogue. Podcasting is still small in comparison to blogs and videos with around 1 million podcasts worldwide. The UK host a very small percentage this time last year UK podcasts made up just 6% of all podcast shows. So that means lots of potential. You can also start a podcast with zero outlay!

My number 1 reason for suggesting a podcast to you is the repurpose potential of your podcast. There are so many ways you can break it down and share it that you can literally have around 3 weeks worth of content from 1 episode.

Here are some options

1. Load it to YouTube ~ even if you don't like being on camera you can just have B-roll or a static image showing not everyone is on YouTube to watch things some like to just listen.
2. Use software like otter.ai to transcribe your podcast and upload it as a blog post ~ I recommend otter.ai as it's the most accurate at transcribing of the ones I've tried and I've tried a lot. With transcription, it definitely does pay to pay. You can get a set amount of uploads and minutes free with 
3.  so you can give them a go for free.
4. You can create soundbites to share on social media ~ Buzzsprout has the ability to do this on their hosting platform it's quick and easy and you can make multiple soundbites for each episode.
5. You can pull quotes from the podcast and put them into social media graphics 
6. Create a reel about the episode and or a tick tok!
7. Make an infographic of the main points covered in the episode
8. create a poll on your social about the 2 sides of your podcast eg. for this one I might do one that says are you thinking about starting a podcast yes or no, or listen to this episode and let me know are you intrigued to look into podcasting, yes I want to know more or nope it's not for me.  

This is by no means an exhaustive list but hopefully, it will get the wheels turning.

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Ready to start your own podcast?

Well you might be or you might be thinking I'm intrigued but not sure if you are in either of those ca

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Edited and produced by Donna Eade

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Until next week, Bye for Now XoX