Evolve your Brand with Marie Louise

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Once your Branding is done it's done. Right?

It's  wrong to think that you do your logo once and that it's stuck in stone forever more and it doesn't change that's  just not the reality. You know your business changes in theory you should be updating your business plan every so often and I think in a similar way you should review your branding.

Same with your website, that's not something that is just stays in one way and then you never do anything with it. You're constantly tinkering with the message. You're updating things and you're trying new techniques So evolving your brand is something you should look at on a regular basis.

We should look at what colours you use, what logo, what are your fonts,  what's your tone of voice? There are lots of things associated with how you present yourself both in person and on these different mediums, websites, social etc. and it's good to be able to look at it and make sure that it's still relevant.

And it's something I've done in my own business. You know I haven't had it all figured from the beginning and I've evolved myself and I think it can be a really great way to go. Just start and evolve your brand over time and go with the flow because sometime life happens but you know there can be all sorts of curve balls whether it comes from your own life or outside circumstances, and it's useful to be able to shift gears or change direction, as long as it's relevant, to your business. So that's where I come in. I help with that process.

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5:00m ~ Refreshing your website and your social media presence

It has been 14 months of uncertainty for the industry, many have not really been focused on promoting themselves but more looking after their couples and trying to work to get answers from the government. It means a lot has probably changed in the way we think and feel about our business and life so now is the perfect time to look at evolving your brand.

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