Don't Discount if you want to be profitable with Bernadette Chapman

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Discount your service and you devalue yourself

Today Bernadette Chapman talks with us about how discounting your service is one of the worst things you can do for your business and the entire wedding industry. We also cover how to make sure you are pricing for profitability and how working with wedding planners could be a great way of getting repeat business without the need for a divorce.

Discounting

When asked about discounting Bernadette's first response is 'Don't do it!' and I have to agree I've never felt discounting was a word that belonged in the wedding industry. It reminds me of high street sales and DFS. The wedding industry is heart-led and is about providing the best service we can for a price that allows us to be in business, discounting often feels dishonest as well as a lot of discounts aren't actually discounts as the price was inflated in the first place. So Bernadette's next comment really shed light on this.

'If you discount it devalues the work of everyone around you, they start to discount to ensure they get work, then you discount further it's not a viable business strategy,' 

Bernadette says we all come into the wedding industry because we want to give and create the best possible day for our couples but that doesn't mean giving it all away. You must charge fairly for your services or you won't be able to sustain a business.

Offering discounts can create a race to the bottom and that should be avoided at all costs. The wedding industry has taken a huge knock over the past 14 months and offering heavy discounts to get money in quick might seem like a good idea but it can seriously damage your business and that of businesses around you.

For more listen in to the podcast or head to the website for the full blog article.

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