139 - Unlock the Power of Advertising to Grow Your Business

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It's a new year and a chance to look at how we will change our marketing this year. Part of marketing is advertising and this is something as an industry I don't think we have explored enough or taken advantage of it very well.

So today we will look at several forms of advertising and the ROI of each to help you decide where to put your advertising budget. You have got one of those right?

Where should you focus on Advertising this year?

​I have done all of these forms of advertising over the years and I have to say HANDS DOWN the best advertising is word of mouth. You might agree you might not but if you do let me ask you.

Do you have a system to cultivate a collective of evangelists for your business? Because although WOM is powerful and the lowest cost advertising you can get it is also the most out of your control. A system will increase the cost but also increase your control and therefore increasing the overall ROI. Not sure what I'm talking about? Then listen in to the episode.

In today's Episode: 

• Word of Mouth (WOM)
• Your Shop Front
• Social Media
• Traditional Media

Stopping advertising to save money is like stopping your watch to save time
~Henry Ford

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Edited and produced by Donna Eade

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Until next week, Bye for Now XoX