128 Where is your USP?

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So where can your USP show up?

This week we are going to focus on three areas where you can create something unique that will help you stand out from the crowd. Why do you want to stand out? It will be easier for your ICA to find you, it will spark interest in those outside your ICA and it will give you something to be remembered by.

In today's episode:

• Your Personality / Brand Personality
• Service and Products
• The Customer Experience

"Stop trying to be someone else. Just be yourself and wholeheartedly own that."

- Natalie Sisson

Links

Got more time to listen go through my Low Season Priority Playlist

EP016 What is Brand Personality with Lynne Stainthorpe

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The Client Attraction Journey Quiz

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Edited and produced by Donna Eade

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Until next week, Bye for Now XoX