058 - Awards are your Golden Ticket with Debbie Gilbert

Send me a Text Message

Why are Awards so important for businesses?

1. It gives you the opportunity to deep dive into your business and analyse what you're doing.
2.  Once you win no one can take that award away from you it is yours forever and it gives you instant credibility. Raises you to the level of expert in your industry.
3. The feel good factor its nice to be recognised for all your hard work
4.  Publicity opportunity is enormous.
5.  It's great for team morale if you have a team.

Are All Awards created equal?

In my opinion no I'm a real fan of awards that are properly entered and go in front of a judging panel. In theory a business competition rather than a vote for awards which is more of a popularity contest rather than a credibility award.

However, consumers generally gravitate towards businesses that have won awards so no they aren't all equal but when it comes from the consumer perspective they kind of are. Consumers are unlikely to do the research to see where the award came from and how it was awarded.

Think also about what you want to be known for if you are a local business then entering local awards makes sense, if you're a woman in business, gender specific awards might be something you want to go for. Do your due diligence and research because remember you are giving your details to these companies so be aware. With vote for awards they are usually getting all the data of the voters too so think about that too. Make an informed decision, some awards are purely traffic building exercises for the companies hosting them. 

Some even contact you to tell you you have won an award you just have to pay £500 for the logo be aware there are scams out there. Go with awards you can verify (list of opportunities below). 

There are awards you can enter for free but paying for entries is common in the industry. The Best Business Women Awards has a nominal fee to cover our admin costs we have a lot we have to go through also having the fee stopped people just entering because it was free and not filling in the application properly. Adding a fee got rid of 200-300 entire but these were people who weren't putting the effort in. So a fee also helps ensure on the whole that people will put in a full entry. It just depends on the awards I believe the Times awards are £250 per category but they are aimed at large corporations to who this fee isn't a big deal.

Don't forget to factor in the extra costs, is there an awards presentation event will that need transport etc. Also, look at what you get and if the answer is if you are not a winner you g

FREE 3 Part Audio - Access Here

www.donnaeade.com

Support the show

Podcast Equipment Recommendations MY KIT

FEA Create Simple all-in-one web, CRM, email system
For graphics Canva

Join the Pod Squad in the FB Group
My MIC ACTION PODCAST - here is a link to Spotify

Read from My Book Shelf & My Guests Book Shelf

Want to Guest? Apply here >>FORM
Edited and produced by Donna Eade

Thank you for your support:)

Until next week, Bye for Now XoX