016 What is Brand personality - With Lynne Stainthorpe

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Branding, Brand, personality, voice it can all seem a little confusing when you are trying to run a business. Sometimes that means we push it to the back burner, with more important things taking up our time. In our conversation with Lynne today we talk about what these things mean and why they are important to your bottom line. 

Does your branding represent what you want it to say about you and the work you do? Do you have a hard time seeing how it all fits together? I did! it wasn't until I worked with a brand specialist that I truly saw how a brand comes together and how it can make a huge difference to not only how others see your brand but how you feel about it yourself. 

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