Episode 44: Being Bernard, Building Businesses, and Bending the Rules

In this episode of Minding Your Business, CJ and Aaron are back with a blend of laughs, real talk, and creative breakthroughs. CJ reveals the challenges of building a coaching curriculum and how he's adapting to clients' diverse needs. Aaron introduces us to Being Bernard, his alter ego and satirical YouTube therapy character, as a form of emotional and creative release. They unpack the power of humor, identity, creative experimentation, and the intentional pivoting that fuels passion projects.

You'll hear:

• How CJ is turning a rigid coaching curriculum into a flexible toolset
• Why no two clients need the same marketing approach
• Behind-the-scenes tech + AI tools powering Aaron’s Being Bernard series
• A full playthrough and breakdown of Episode 2 of Being Bernard
• A fascinating comparison to AJ from The Why Files and YouTube monetization strategy

Whether you're a coach, a creator, or just someone trying to align passion with profession, this episode is a must-listen.

Watch Being Bernard: https://www.youtube.com/@BeingBernard/videos

Work with CJ: https://cjjolliff.com

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YouTube - https://www.youtube.com/@MindingYourBusinessPodcast

Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! ⁠https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA⁠

Topics covered include coaching curriculum, marketing strategy, client personalization, YouTube, content creation, alter egos, AI video tools,Runway, HeyGen, Sora, Gemini, creative expression, emotional burnout, passive aggression and humor, storytelling structure, recurring gags, monetization, Patreon, The Why Files, mental health, niche vs broad audience, podcast humor and banter.