Episode 42: From Navy Pilot to Auto Shop Marketing Pro - James Griffin’s Journey to Niche Domination

In this After Hours episode of Minding Your Business, CJ and Aaron sit down with James Griffin, founder of Auto Shop Marketing Pros, to uncover how he went from flying Navy jets to helping auto shops dominate online. James shares how he found his niche, why Google search ads are a goldmine, and how his sales process evolved from cold calls to an automated client pipeline.

We talk war stories from the marketing trenches - targeting Ferrari owners with bad websites, capitalizing on hailstorms, and why some shops are too booked for their own good. Whether you run a shop, market for one, or just love business growth strategies, this one’s packed with actionable takeaways and a few laughs along the way.

Guest Information:

James F. Griffin of Auto Shop Marketing Pros

https://www.autoshopmarketingpros.com

Auto Shop Marketing Secrets: How to Get More Calls, More Quotes & Increase Car Count! by James F. Griffin https://a.co/d/78Ic2Mp

Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA

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Topics covered include: auto shop marketing, local business advertising, Google Ads strategy, Facebook Ads targeting, niche marketing, Navy veteran entrepreneur, sales process automation, lead generation, digital marketing for auto repair, hailstorm marketing, profit faucet, and small business growth.