Episode 36: The Shift from Quantity to Quality and Refining Our Mission

CJ and Aaron are back! Refreshed, recharged, and more focused than ever. In this episode, they unpack Aaron’s shift in content strategy on YouTube, CJ’s coaching framework for business development, and the mission behind the Minding Your Business podcast. From authentic marketing advice to building share-worthy moments, this episode explores how real impact is made - not by chasing views, but by creating meaningful connections.

You’ll hear about YouTube experiments that led to real client results, a transparent mission statement, how CJ’s new venture Looky Social is redefining social media management, and why even seasoned entrepreneurs need to revisit the basics. Whether you're refining your message or launching something new, this episode offers insight and inspiration.

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Topics: Content strategy, YouTube growth, Authentic marketing, Lead generation, Coaching framework, Business mission statement, Social media management, Entrepreneurship mindset, Launch strategy, Business systems, Organic vs paid growth.