Episode 33: Return on Investment - Don’t View Marketing as an Expense & Looking at Looky’s Landing Page

CJ and Aaron unpack a ton in this episode - from the caffeine-fueled chaos of their mornings to the strategic wins and roadblocks of building an online brand. Aaron shares what he’s learning from A/B testing YouTube thumbnails, tweaking ad campaigns, and trying to stay sane while publishing 21 Shorts a week. Meanwhile, CJ walks through the strategy and design process behind their new social media startup, Looky Social. They also talk about defining ROI, creating systems that scale, and why businesses need to treat marketing as an investment, not an expense.

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Topics: YouTube Strategy, Shorts Optimization, A/B Testing, Content Marketing, YouTube Ads, Paid Discovery, Marketing ROI, Creative Process, Social Media Design, Startup Branding, Entrepreneurship, Business Systems, Quiz Funnels