Episode 29: Niche Down to Blow Up, Build a Team, and Work-Life Balance

CJ Jolliff and Aaron Jarrels are back on Minding Your Business with real talk for entrepreneurs and side-hustlers. Aaron shares his YouTube breakthrough—narrowing his audience to boost subscribers and engagement—while wrestling with team-building challenges inspired by a cousin’s 60x business growth. CJ reflects on overcoming bottlenecks and previews an AI twin experiment for business automation. From balancing work and family to the power of patience, this episode delivers actionable insights and relatable struggles for anyone starting or scaling a venture. Tune in for tips, laughs, and a teaser of what’s next!

Join our Patreon for the new show after the show ⁠⁠Minding Your Business: After Hours⁠⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.

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Topics: entrepreneurship, side hustles, small businesses, business growth, YouTube strategy, content creation, team building, leadership, AI avatars, AI twins, work-life balance, productivity, integrity in business, social media strategy, and exponential growth.