Episode 21: Power of Mindset, Targeting Through Segmenting, and Strategic Growth

In this episode of Minding Your Business, CJ and Aaron dive into the power of mindset, audience targeting through segmenting, and strategic business growth. They discuss how surrounding yourself with the right people impacts success and why 2025 is shaping up to be a big year for entrepreneurs. Aaron shares insights from a classic marketing book, leading to a deep conversation on niching down and finding your ideal audience. They explore how businesses, like metals, are strengthened by both challenges and refinement. Plus, they discuss adapting to rapidly changing marketing trends, staying nimble in business, and the importance of testing and refining your strategy. Tune in for practical takeaways, strategic insights, and a few fun analogies along the way!