Beyond Followers: Building Lasting Brands and Community With Smart Social Media Systems

Welcome back to Minding My Creative Business, the go-to podcast for creative entrepreneurs ready to master strategy, structure, and self-development! In this episode, hosts Ron "iRonic" Lee Jr. and ShySpeaks are diving deep into the world of social media agencies and creative entrepreneurship with special guest Faith Williams—a dynamic serial entrepreneur, content agency founder, and thriving community builder in Dallas.

Faith shares her inspiring journey from real estate in New Orleans to launching her own content agency, The Divine Creators Company, and building a supportive community for creators called Content and Connections. With a passion for helping visionaries bring their brands to life through high-quality content and tailored strategies, Faith offers invaluable insights for anyone looking to elevate their business on social media. She discusses everything from structuring client experiences, pricing services, and building a specialized team, to maintaining a sense of gratitude and purpose as a creative entrepreneur.

Whether you’re considering launching your own agency, seeking effective ways to manage your online presence, or simply need a dose of creative encouragement, this episode is packed with strategies, practical advice, and a whole lot of inspiration. Plug in for a truly uplifting conversation that bridges faith, creativity, and business success!

Timestamped overview

00:00 "Faith: Serial Entrepreneur's Journey"

04:25 "Pivot to Divine Creators Agency"

08:37 "Balancing Automation with Human Touch"

09:33 Custom Creative Client Process

13:57 Monthly Brand Strategy Review

16:48 Content Creation Package Inquiry

20:05 Approval and Content Process

24:52 "Importance of a Social Media Manager"

28:45 Boost Business Credit for Creatives

30:02 "Linking Engagement to Financial Goals?"

35:35 Building a Women's Community

37:03 Creative Entrepreneurs Need Social Media

41:52 Project Management and Revenue Planning

43:27 Community Event Planning Discussion

47:39 "Driving Business Awareness through Creativity"

49:28 Embrace Contentment and Growth

53:41 "Support Creative Entrepreneurs' Growth"

56:02 "Enjoyment Expressed"

Key topics and bullets

1. Episode Introduction & Guest Welcome

• Brief energy-filled intro from the hosts, Ron "iRonic" Lee Jr. and ShySpeaks
• Audience setup: Focus on those wanting to start agencies or master social media
• Introduction of guest Faith Williams, including personal welcome

2. Faith Williams’ Background & Entrepreneurial Journey

• Faith’s personal introduction and value pillars (Faith, Child of God, Serial Entrepreneur)
• Background as a realtor in New Orleans, early content creation experiences
• Evolution from realtor-focused content management to broader agency work

Sub-topics:

• Early agency days (primarily focused on realtors)
• Discovery of her passion and “eye” for content
• Transition to Dallas and expansion into new markets
• Rebranding to “The Divine Creators Company”
• Shift in client focus: from just real estate to beauty, fitness, luxury, and faith-based brands

3. Agency Focus, Services, and Target Clientele

• Types of clients currently served (wellness, luxury, real estate, faith-based)
• Core offering: Video-centric content creation

Sub-topics:

• Helping clients bring their vision and brand to life visually
• Importance of understanding each client’s desired brand perception
• Balancing custom strategy with templated frameworks for efficiency

4. Workflow and Service Delivery System

• Step-by-step client onboarding process
• Inquiry form for basic details
• Discovery call to clarify needs and vision
• Proposal with customized package options
• Differentiation between content creation and social media management

Sub-topics:

• What’s included in content creation vs. full social media management
• Frequency and structure of shoot days
• Managing client expectations and communication
• “Done for you” vs. “done with you” service models

5. Pricing and Value Justification

• Price ranges for content creation and management packages
• $2-3k starting for content creation
• $4-5k+ for management and posting services
• Factors influencing price: experience, team size, and scope

Sub-topics:

• Evolving pricing as business grows
• Value considerations for new vs. established agencies
• Client communication around pricing and deliverables

6. Agency Structure, Team, and Systems

• Development from freelancer to agency model
• Essential team roles (social media manager, assistant, graphic designer, etc.)
• Back-end organization: project management, division of tasks

Sub-topics:

• Importance of hiring to scale and maintain quality
• Tools and software for analytics (Later.com, Metricool)
• Capacity management—balancing client load and client experience

7. Metrics, Reporting, and Strategic Adjustments

• Customizing analytic reports to each client’s priority metrics (saves, shares, web clicks, etc.)
• Aligning strategy and content with client goals (brand awareness, leads, sales)
• Communicating value beyond follower count; the true impact of engagement

8. Community Building & Event-Based Projects

• Formation and purpose of the “Content and Connections” community
• Balancing passion project and monetization (free vs. ticketed events)
• Event types: walks, webinars, creator networking, large-scale gatherings

Sub-topics:

• Leveraging previous event space ownership experience
• Tactics for event production, event-based content, and brand activations

9. Growth, Scaling, and Setting Boundaries

• Managing agency capacity for high-quality service (5-6 clients at current team size)
• Self-awareness and avoiding burnout
• Using gratitude and spiritual tools for personal and business development

10. Influencer Role and Personal Brand

• Faith’s dual focus as entrepreneur and influencer
• How personal content presence drives business opportunities
• Staying current and engaged in the creator ecosystem

11. Final Insights & Affirmations

• Advice to creative entrepreneurs: stay grateful, practice contentment, lean into growth
• Spiritual foundation and mindset for creative business owners
• Affirmation mantra to close out the episode

Links & Resources:

• [Business Funding](https://www.creditsavnt.com) - Get your creative business funded through Credit Savant.
• [Creativepreneur Gear](https://www.whatstheirony.com) - Get your creative entrepreneur apparel from What's the Irony.
• If you want to connect with Faith or explore her services, check out The Divine Creators Co. on Instagram.

Closing Remarks: Thank you for tuning in to this episode of the Minding My Creative Business Podcast! We hope you found valuable insights and strategies to apply to your own creative journey. If you enjoyed this episode, please rate, follow, share, and review our podcast. Stay tuned for more enriching discussions and expert advice in our upcoming episodes. Keep creating and stay inspired! 

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ABOUT US We’re Ron & ShySpeaks, two music industry creators marching to the tune of entrepreneurship. Our goal is to help our creative peers keep in step by taking them behind the brands of some of wildly successful creative entrepreneurs. Our interview-styled podcast gives access to the strategy and structure that turn creative arts into viable 6, 7, and even 8 figure business!