Episode 34 - Vampire Customers

This week, in our Halloween special, we talk about Vampire Customers!

Accepted business wisdom tells us that you make 80% of your profit from 20% of your customers.

Matt thinks it's also true that you get 80% of stress from 20% of your customers.

So what do you do if you have a Vampire on your customer list? How to you fix them? Do you have to manage them away from the business or can you set out the rules of the game and turn them into good customers?

We discuss all this, and more in 32 minutes of podcast gold!