Dr. Cécile Armand - Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956)
- Author
- Radio Television Hong Kong
- Published
- Sat 19 Apr 2025
- Episode Link
- https://podcast.rthk.hk/podcast/item_epi.php?pid=2197&lang=en-US&id=257312
In this week's episode, we will talk about advertising in Modern China. Dr. Cécile Armand from the ENS de Lyon in France has written a book “Madmen in Shanghai” which provides a novel perspective on the emergence of the advertising industry in pre-Comm...
