Uncovering the Secrets of Successful Entrepreneurship with Ken Burke

Welcome once again to The Million Dollar Relationships podcast! Today, we are being joined by Ken Burke. Ken is the founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class eCommerce software platform used by major merchants generating $2b in online sales through the platform.  He sold MarketLive to Vista Equity Partners in 2016.  Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from the USC Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.

In this episode, we are going to learn about the highlights of Ken's journey as an entrepreneur, the relationships he has built over the years, and his current projects, such as EntrepreneurNOW! and his new software. You will gain insight into building meaningful relationships in business, Ken's approach to creating a positive, employee-friendly culture, and giving back to customers without expecting anything in return. He will also share examples of how this practice has enabled him to build strong customer relationships that have been integral to the success of his business.

Tune in for a great conversation full of invaluable advice from one of the most successful entrepreneurs out there!

[00:00 - 15:31] Becoming a Serial Entrepreneur

·       Ken has been an entrepreneur for 25-30 years, building an e-commerce platform company called Market Live

·       The company grew to do 2 billion in online sales for customers such as Warner Brothers, Disney, Johnson & Johnson, Rogan, Party City, Armani and more

·       Ken sold the company 5-6 years ago and took a year off before starting two new companies: EntrepreneurNOW! and Microcasting.

[15:31 - 27:45] How These People Changed the Course of Ken's Life and Business

·       Ken Burke picks two groups of people who had a significant impact on his life and business.

·       The first group is the employees of his company, Market Live. His employees taught him how to run a company and how to be better.

·       Ken emphasizes the importance of creating a positive and employee-friendly culture.

• The second group is his customers. The feedback and guidance of his customers were vital in improving the products and services of his company.

·       By listening to his customers, Ken was able to identify areas for improvement and adjust his business strategy accordingly.

[27:45 - 37:00] Building Relationships With your Customers

• Challenges are inherent in running a business, no matter how perfect a company's services or products are.
• Conflict resolution is crucial in building and maintaining strong customer relationships.
• Accepting ownership of mistakes and crediting customers when necessary is an important part of conflict resolution.
• The relationship between a company and its customers is what helps a company get through challenges.

 [37:00 – 38:38] Closing Statements

·       Follow Ken on LinkedIn. Also, be sure to check his webpage at https://www.kenburke.com and https://www.entrepreneurnow.com

Thanks for tuning in! 

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Tweetable Quotes

"Solid relationships are all about giving and receiving." – Ken Burke.