The Secret to Staying on the Cutting Edge for 20+ Years with Rich Schefren

Never underestimate the power of investing in people first. In this episode, host Kevin Thompson interviews internet marketing pioneer Rich Schefren. They discuss the importance of relationships in both life and business, with Rich sharing stories about key people like Jay Abraham, Mark Ford, and others who have deeply impacted his success over the past 20+ years.

Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world’s top experts on online business strategy. He has coached the world’s top online business gurus, increased clients’ revenues by BILLIONS of dollars, grew 3 of his businesses to 7-figures a year, authored the first “viral” free business report, popularized online business coaching in 2005, and invented the first automated webinar in 2009. Rich founded Strategic Profits in 2005 and since then, the company has been on a mission to turn struggling opportunity seekers into profitable entrepreneurs.

Key Highlights:

[00:01 - 08:50] Building a Successful Coaching Business

• Rich on coaching high-level entrepreneurs and staying on the cutting edge with a 200+ contributor network

• Created a business model to publish successful new marketing strategies

• Establishing synergy providing value to contributors and clients

• Protecting reputation allows rewarding long-term relationships

[08:51 - 22:16] The Power and Pitfalls of Relationships

• Invest in people first approach creates value

• Rich talks about the people who made the biggest difference in his life

• Presence and contribution matter more than just doing

• Insisting on being right destroys relationships - willingness to apologize mends relationships

[22:17 - 41:51] Mentors and Events Opening Doors

• Mike Filsaime convinced Rich to write the pivotal manifesto

• Manifesto brought a testimonial from Todd Brown

• Mentors Mark Ford and Jay Abraham dramatically impacted Rich’s success

• The value of attending events to establish a strong circle of support

[41:52 - 49:55] Leaving People at a Better Place

• Remain honorable even in a rather dishonest environment

• Always be appreciative of others

• One simple action can be a catalyst for a powerful domino effect

• Connect with Rich at https://www.strategicprofits.com! 

Key Quotes:

"I'd rather be broke with a bunch of friends than super rich and all by myself any day of the week." - Rich Schefren

"Always try to do the right thing. Always try to leave people in a better place and be willing to see things through other people's perspective." - Rich Schefren

Connect with Rich:

Facebook: https://www.facebook.com/richschefren 

Linkedin: https://www.linkedin.com/in/rich-schefren 

Websites: https://www.strategicprofits.com and https://www.richschefren.com 

Honoring: Todd Brown, Mark Ford, Jay Abraham, Clayton Makepeace and Mike Filsaime

Thanks for tuning in! 

If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! 

Find me on the following streaming platforms:

Apple

Spotify

Google Podcasts

IHeart Radio

Stitcher