The Power of Knowing the Right People with Hunter Hensley

Can a single relationship reshape your business, your faith, and your future all at once?

In this episode, Hunter Hensley, co-founder of Simple Check and Free Life Funding, to explore how one introduction can set off a series of life-changing events. Hunter’s story begins in the world of blue-collar work and ends with building a fintech product that's transforming the coaching and dental industries. Along the way, he shares how a single connection led to meeting his wife, rekindling his faith, and creating a company that helps businesses filter for financially qualified leads with a soft credit check. Through it all, Hunter highlights the significance of relationships, from his business partner to his father—and how these ties have shaped everything.

[00:01 – 05:20] Paint Brushes to Purpose

• The importance of recognizing hidden opportunity in unexpected places
• How a Facebook ad rerouted Hunter’s entire career path
• Why being open to new skills can fast-track major career pivots

[05:21 - 10:30] From Sales Rep to Partner

• The significance of mentorship and working closely with experienced leaders
• Investing long hours in a startup laid the foundation for long-term equity
• Why alignment in vision and trust can lead to unexpected partnerships

[10:31 - 15:44] Solving a $100K Problem with Simple Check

• How understanding the gap in dental financing led to product development
• The importance of using data to reduce friction in the sales process
• Why soft credit checks improve customer experience and practice revenue

[15:45 - 20:00] The Impact of Data-Driven Sales Strategy

• How integrating credit data into CRMs increased sales close rates
• Why unqualified leads drain resources—and how to filter them out
• The significance of using backend data to optimize ad performance

[20:01 - 24:51] The Relationship That Changed Everything

• How Hunter's business partner led him to faith, a spouse, and stability
• The need to acknowledge the unseen impact of relational investments
• What it means to build a life, not just a company, on strong connections

Connect with Hunter:

Website: https://simplecheck.com  

LinkedIn: https://www.linkedin.com/in/hunter-hensley-172abb20b  

Facebook: https://www.facebook.com/hunter.hensley.10

Key Quotes:

“It’s more about who you know at this point than what you know.” - Hunter Hensley

“We lost our lender overnight—that was 70% of our revenue gone. Relationships gave us a path forward.” - Hunter Hensley

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