Million Dollar Relationships - Ron Lynch

Welcome Back to Million Dollar Relationship! Our guest today is Ron Lynch. in this episode, Ron shares his tips on 

Ron is a unique creative force in the marketing industry. A background in retail operations, filmmaking, and product design made him naturally take to making infomercials in the early 2000s. He worked early on with brands like SpaceBag, American Tourister, and Orange Glo to develop direct-response short form spots that sold millions.

In the long form space Ron’s first infomercials were The Ultimate Chopper (80MM), The FlavorWave Deluxe Oven (100+MM), The Total Trolley Ladder (80MM), SmartWare (80MM), and Light Relief (Over 100MM). That would be pretty good for an entire career. These were actually his first five long-form infomercials in order. As of 2014 he has written, directed and executive produced over 90 long-form commercials and 300 traditional short-form television ads. He has won numerous Telly’s and ERA awards including “Best Infomercial of the Year” and “Best Hardware Infomercial of the Year” for Total Trolley.

In the past 7 years, his strategic outlines have helped guide product launches for Rug Doctor, Eagle One, AeroGarden, Silk’n Beauty, Tanda Me, Robin McGraw Revelation, BackJoy, and everybody’s favorite GoPro. His work has included new individual product launches for corporations like The Hunter Fan Co., Valvoline, Johnson & Johnson, and The S.C.Johnson Family of products. He has helped entrepreneurs and Fortune 500 companies alike build brands through direct sales via television and the web.

Ron currently consults for a variety of consumer companies, does success coaching for elite marketers, and frequently speaks at Universities as an expert in the Direct Response field. Additionally, he is an accomplished author and screenwriter.

Key Highlights: 

[00:00 - 09:36] Opening Segment

• He used to be in the movie business as an actor.
• Ron Lynch is a successful businessman who has worked in the advertising and direct response television industries for over 25 years.
• He has a unique background in retail and supply chain management, which has helped him to succeed in His current career as a teacher of ethical advertising and product launch strategies.

[09:36 - 17:02] an Insurance Broker changed Ron’s Life

• Ron meets Terry Lieberman, an insurance broker who used to be his customer in the grocery store he used to work in 
• The interview technique taught by Terry is called the "interview" It is a way to get to know someone quickly and efficiently, and it can be used in various aspects of one's life.
• Ron shares the Interview Technique Process with Kevin;
• Three people that the interviewee strongly admires are chosen, and the interviewee is asked about their thoughts on each of these individuals' character traits.
• Next, the interviewee is asked to think of three people they know well who share one or more of the traits from the previous list.
• The final question is for the interviewee to think of someone they have contempt for and describe it.

[17:02 - 23:56] 3 Character Traits of Disingenuous People

• Integrity is twofold, doing what you say you're going to do, and not doing what you say you're not going to do.
• Honesty is telling the truth with tact.
• Integrity and honesty are core values for Ron he correlates them, with relationships. such as marriage, business vows, etc.

[23:56 - 31:34] Ron Big Baby Agency Shares Tips For Interviewing Like A Genius

• Ron shares that he is a strategic thinker and can be too smart for the room.
• Ron shares that he has interviewed over 2000 people and has relationships with many people above him in social status.
• Ron shares that he is winding down into retirement and wants to spend more time with his wife and kids.

[31:35 - 33:31] Closing Segment

• Follow Ron on Facebook and Linkedin
• You may also visit his website: https://www.bigbabyagency.com

Thanks for tuning in!  

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Tweetable Quotes

"Not everybody needs to like you it's okay if people don’t fit. There are 8 billion people in the world. You can only fit about 200 in your life anyways." - Ron Lynch