Million Dollar Relationships - Cindy Cyr

Cindy Cyr held a fascination with writing and what holds a reader’s attention—whether it’s been for friends, family, or colleagues

Right out of college she began a 15-year advertising career where she helped create 1748 ads, consistently produced 43% of the total revenue (in a 6-person sales department), and conceptualized one advertorial product which increased annual revenue by 8% and another that bumped a single sales cycle by 20%.

During this time she learned that copywriters were behind ads, websites, and letters that worked and knew she'd found her niche. That's when she began to focus solely on copywriting.

Over the years she's written sales letters, fundraising letters, brochures, press releases, websites, emails, and more for small to medium-sized companies… such as Derickson Vision Consultants, DeBlaze and Associates, and Skye White Inc., Mike Ryan Fitness, Creative Resume Builders and more. 

Key Highlights: 

[00:00 - 04:04] Opening Segment

• Cindy Cyr, is an author and a speaker, an aunt and a friend
• she considers relationships a big part of her life.
• She is a professional copywriter and marketing strategist 

[04:04 - 09:10 ] Copywriting for Zig Ziglar

• One of her biggest gigs is writing for Zig Ziglar in 2008 and working with him until he retired.
• she did a big campaign and question herself about how can she meet clients that could make those connections
• She had a shot writing about Zig Ziglar 
• Working with Zig, Cindy shares that she was able to absorb Zig’s daily routine and his daily habits. 

[09:10 - 15:28] Serving people and keep getting better at what you do.

• Cindy's Perseverance shows how she wants to work hard to get better every day in what she does. 
• she shares that she uses a spreadsheet she created to track her learning
• She joins copywriting boot camp and connected with the people involved
• she shares that they had a method and everyone rated each other's work and see what they can improve over time.

[16:28 - 24:52] Mike Capuzzi changed Cindy’s Life

• Prior to working with Zig, Cindy meets Mike Capuzzi founder of Copy Doodle in a $5,000 Bootcamp
• They started talking and Mike was looking for someone to do some writing for his copy doodle site. 
• She was hired to do sales copy for Mike’s Website which gave her a platform to learn more about copywriting 
• She was able to meet other people which leads her in meeting Zig Ziglar and more.
• Copywriting has impacted Cindy’s life and her family 

[28:28 - 26:52] Closing Segment

• Follow Cindy on Facebook and Linkedin
• You may also visit her website: www.cincyrcopywriting.com

Thanks for tuning in!  

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Tweetable Quotes

"It's not just hanging out with the person nearby because it's convenient, but go seek those people you can make a meaningful connection with." - Cindy Cyr