Inside the World of Creative Brand Naming with Alexandra Watkins

How does a unique brand name transform a business's identity and consumer perception?

In this 200th episode of the Million Dollar Relationships podcast, host Kevin chats with Alexandra Watkins, the founder of the naming firm Eat My Words. Celebrating a significant milestone, they delve into Alexandra's fascinating journey in the world of branding, her creative process, and the power of impactful naming. Through engaging anecdotes and expert insights, Alexandra shares her experience in naming everything from products to companies, emphasizing the importance of memorable and meaningful names in branding success.

The conversation also delves into the transformative power of relationships in business, highlighting pivotal connections that shaped Alexandra’s career and the joy she finds in her work.

[00:01 - 06:52] Celebrating Milestones and Making Connections

• Alexandra introduces her colorful, creative workspace
• Kevin announces the 200th episode and introduces guest Alexandra Watkins
• The importance of networking and referrals in building relationships

[05:53 - 12:53] The Art of Naming

• Alexandra’s journey from copywriting to founding Eat My Words
• The story behind the name 'Eat My Words' and memorable naming projects
• The role of creativity and intuition in naming businesses and products

[12:54 - 18:17] Relationship Building and Career Paths

• The impact of networking and relationships on career development
• Alexandra’s anecdote about breaking into the naming industry
• The significance of mentorship and connections in professional growth

[18:18 - 24:50] Life-Changing Encounters

• Alexandra shares how a chance meeting shaped her career
• The story of Samir, Anthony, and the unexpected networking opportunity
• The long-term benefits of serendipitous professional relationships

[24:51 - 29:30] Making a Mark through Naming

• Alexandra discusses the tangible impact of her work on businesses
• The story of 'Spoon Me' and its influence on personal and business relationships
• Reflections on creativity, success, and the joy of naming

Key Quotes:

"I love names that create a smile either on your face or in your mind." - Alexandra Watkins

"I love making people smile and I love seeing somebody's face when I tell them our names, just how they light up, I get such a thrill out of it." - Alexandra Watkins

Connect with Alexandra:

Website: https://www.eatmywords.com 

LinkedIn: https://www.linkedin.com/in/alexandrawatkins  

Facebook: https://www.facebook.com/alexandraonvacation

Honoring: Anthony, Ed, Seth

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