Building Loyalty and Purpose: What Associations Can Teach Us with Chris Vaughan

How can one relationship completely redefine a career, a mission, and even impact millions?

In this thought-provoking episode, Kevin speaks with Chris Vaughan, founder of Sequence Consulting. They discuss the foundational role of associations in society and how Chris and his team have dedicated their lives to transforming these organizations. Chris shares personal stories of pivotal relationships,and explores the importance of integrity, the unique value associations bring, and how powerful, purpose-driven relationships can truly make the world a better place.

[00:01 - 05:53] Defining Purpose Through Associations

• Structure and support for various industries and interests
• The transformative power of associations to enhance modern life
• Sequence Consulting's mission is to grow and empower these organizations

[05:54 - 10:12] The Mentor Who Made All the Difference

• Chris's first consulting opportunity guided by mentor Bob
• Bob’s advice to "be yourself" and maintain integrity
• What propelled Chris’s career and shaped Sequence Consulting’s values

[10:13 - 15:44] Building Success on Integrity

• Chris learned that honesty and authenticity foster long-term success
• Bob’s journey to start his own business after the dot-com crash inspired Chris
• Why Chris decided to start Sequence Consulting and follow his mission

[15:45 - 21:26] Turning Around a Legacy Organization

• How Chris revitalized a declining medical association through transparency
• Chris explains the importance of truthfully assessing member needs
• How Chris tripled the association's growth rate and improved brand perception

[21:27 - 27:27] Lessons from the Association World

• Look to associations for lessons on loyalty and belonging
• Associations' focus on relationship-building is valuable to the for-profit world
• The transformative power of communities united by purpose

Key Quotes:

"Associations make the world possible, and by making them better, we are making the world a better place." - Chris Vaughan

"Don't lie. Be yourself. Say what you mean, do what you say, and the world will create a path for you." - Chris Vaughan

Connect with Chris:

Website: https://www.sequenceconsulting.com 

LinkedIn: https://www.linkedin.com/in/chrisvaughanphd

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