S2 EP 48 The One Pricing Shift That Unlocks Time, Profit, and Freedom

Most electricians are undercharging, overworking, and stuck wondering why they can’t scale.

In this episode, Clay and Joseph share the one pricing shift that unlocks time, profit, and freedom and why slowing down might be the most profitable move you make.

What You’ll Learn:

Why most contractors stay stuck at $500K/year (and how to break free)

The “gas station” strategy that makes pricing objections disappear

How service can actually buy back your time, not steal it

The real cost of underpricing (spoiler: it’s not just profit)

How to build loyalty so strong that clients beg to pay you more

📈 This episode is a must-listen for electricians, HVAC techs, and any service pro who wants to escape the grind and build wealth through service.

🎉 WIN OF THE WEEK:

Our client Charlie used to refuse offering options.

Now? He just closed a $35K job, $10K more than his competitor,

and the client was thrilled to pay it.

That’s the power of slowing down and pricing right!

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0:00 - Introduction: Why Most Contractors Stay Broke

2:35 - The $238 Call That Became $20K

6:42 - The Real Cost of Poor Communication

9:15 - Slowing Down to Speed Up Profits

14:01 - Pricing for Lifetime Value, Not Quick Wins

19:36 - The Costco Strategy: Why Options Matter

23:22 - Escaping the Volume Trap with Better Pricing

29:45 - Family, Health, and the Real Why Behind Pricing

34:10 - When You Can’t Take a Day Off, You Don’t Own a Business

41:30 - Final Thoughts: Serve Better, Live Freer

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