S2 Ep 43 The 9 Brand & Marketing Truths

Feeling the slow season blues? This episode lays out the 9 essential brand and marketing truths for electricians that want to dominate their local market without relying on third-party platforms or spending endlessly on leads.

From climbing your market's mountain to shout your name, to building a brand that sells before the first knock, Joseph and Clay unpack real wins from the field including how one member doubled revenue with fewer jobs. Learn how consistent communication, owned channels, and delegation unlock growth that lasts years, not just one busy season.

Plus: Discover why treating your service like your greatest marketing asset might be the most profitable move you’ll make all year!

🏆 Win of the Week:

Wendy Wilken just doubled her revenue with fewer jobs.

She embraced the 3D experience, offered more options, and delivered deeper service... and it’s paying off big time!

The Ninja Cooler : https://www.ninjakitchen.com/page/coolers

0:00 – Welcome & The Water Balloon
 1:00 – Truth #1: Shout Your Name
 2:30 – Truth #2: Consistency Beats Clever
 3:50 – Truth #3: Borrowed Channels = Risk
 5:15 – Truth #4: Your Service Is Your Best Marketing
 8:00 – Truth #5: You're Paying, One Way or Another
 10:50 – Truth #6: Stop DIY Marketing
 13:00 – Truth #7: Say It Until They Repeat It
 16:40 – Win of the Week: Wendy Doubled Revenue
 18:00 – Truth #8: Marketing Is a Process
 19:00 – Truth #9: Volume Up, Not Down
 20:30 – Truth #10: Listen to Your Customers
 23:00 – Bonus: The Ninja Cooler & Emotional Sales
 24:30 – Final Thoughts: Build Brands That Last

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