S2 Ep 41 From Forgotten to Fully Booked, an inbox goldmine with Zac Garside

Most electricians quote, wait, and walk away.
Then wonder why their calendar stays light and their revenue flat.

In this episode, Zac Garside reveals why follow-up is the forgotten fortune in your electrical business and how a simple, respectful email system can turn “ghosted” into “booked.”

Zac Garside is the CEO of Power Selling Pros and the voice behind This Call May Be Recorded. With over a decade of experience coaching home service pros in phone and sales performance, Zac is known for helping contractors connect deeply with customers — without scripts, pressure, or gimmicks. His work turns average follow-up into remarkable service moments that close.
Explore Zac’s world: zacgarside.com

You’ll learn:
Why most shops lose thousands by doing nothing
How email isn’t marketing. It’s memory.
The system Zac uses to turn cold leads into $48K calls
How to install it without tech overwhelm or spammy vibes
You don’t need more leads.
You need to show up again, this time with a plan.

Notable Quotes from Zac:

“You don’t need better closers. You need better systems.”

“The problem isn’t that they didn’t buy, it's that they forgot you existed.”

“Email isn’t marketing. It’s memory.”

00:00 – Intro & the real reason your quotes are getting ghosted

07:12 – The mindset shift from “more leads” to “more follow-up”

14:37 – How to use email to serve, not to sell

23:44 – Real-world example: $48K from a simple email

32:19 – How to install this system without more tech overwhelm

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