Episode 37 - Service Electrician Success - Why You Need PIA Clients and How to Win Them Over

In the electrical business, have you ever experienced handling a client that just don't respect you, who doesn't pay you on time (or pay at all), or even one who constantly nitpicks about the job? These pain in the ass clients can be very difficult to manage, and dealing with them is no easy task, especially when they go against your work core values. 


However, if electrical contractors don't know how to carry yourself when faced with difficult clients, it can be overwhelming and could lead to bad word of mouth and a decrease in reputation. You might end up losing the project, getting bad reviews, and just hurt your business in general. 


As hassle as it may seem, believe it or not, you do need these pain in the ass clients in your electrical business. There's a tom of reasons why this is, but ultimately, if you're able to break the wall between you and this PIA client, show them that you are indeed someone they can trust, they'll realize that not everyone is willing to put up with them, and you're the one among the many electrical companies 
 who went the extra mile to make it work. Thus, creating an opportunity for a better, stronger relationship. 


But how exactly do you deal with PIA clients? 


Emphasizing and taking a step in their shoes is the most important step you can take. Try to understand why they do what they do, why they act the way they do, and why they're so particular about certain details. By doing this, you'll be able to soften your heart to them and be able to come up with the best approach when dealing with them.


In addition, you shouldn't bend your values or principles to accommodate them. Instead, try to find a balance between your values and their needs as customers. This way, you can still maintain the quality of service that you provide, but at the same time keeping the relationship going. Finding a common ground is key to creating successful and mutually beneficial business relationships. 


If you're able to master the electrician basics of understanding PIA customers, you'll be able to build strong and lasting relationships with them. This will allow you to provide quality service while creating repeat customers who will come back again and again.