Any time someone tries something new, whether it's a hobby, a career change, or a new business process, we all experience those "chicken moments." Because we have the fear of uncertainty and failure, we go back to what's familiar, even if the road is leading us to a dead end.
We rather deal with the devil we already know rather than the one we don't. Of course, change is a scary thing., however, if we don't take that leap of faith, we are limiting ourselves to our current capabilities and not moving forward. We miss out on opportunities that could have taken us to new heights, heights that we could never have imagined.
For you to be great, it's really going to suck first. However, if you don't start now, you will never get there. You can't expect to get something new if you keep trying the same thing. Making mistakes and failing, but still persisting and pushing forward, is what sets you apart from everybody else. You can pay for the best coaches, sales scripts, and resources, but if you don't give the effort to practice them and apply the process, you won't reap the rewards.
By taking action, even if you make mistakes in the process, you will learn and grow. You will gain insight into what works for your business, and with each error, you will become better and more efficient. Once you take the first step, everything else will start to fall into place.