Ep 174 - Please Don't Spray & Pray

Can you smell the scent of victory in your sales approach? Let's journey together into the realm of savvy sales and marketing strategies, where we challenge the 'spray and pray' philosophy and enlighten you on how to wield control, skill, and instinct like a master swordsman in the world of leads. From relishing the satisfaction of a high-demand service to projecting confidence in sending out quotes, we navigate the treacherous waters of sales management with finesse and insight.

Now, brace yourself as we steer the conversation to the lifeblood of your business - your team. Imagine approaching recruitment as an artisan, carefully selecting each gem to create a masterpiece. As we illuminate the profound impact of hiring the right people, we offer a special focus on electricians, advocating for the cultivation of meaningful relationships using the good neighbor policy. We shed light on the art of building a well-structured hiring guide, and the importance of investing time and effort in relationship-building over the 'spray and pray' tactic.

As we draw the curtain on this enlightening chat, we delve into the importance of qualifications and connection in the hiring and sales process. We wrestle with the challenges of convincing customers to pay a fair price and share secrets on how to establish an integrous pricing structure. Get ready for insights on unveiling a candidate's personality through clever questioning and surefire steps to assemble the best team for your business. So, buckle up, tune in, and let's get this party started!

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